Our Blog

  • What's that?  Hard copy?

    Yes, digital is big news wherever you go.  Online is everywhere.  Which is great.  But maybe that’s an opportunity missed.  Think about the amount of emails that you receive on a daily basis.  Even an hourly basis.  How much do you actually read?  Certainly our time is getting busier than ever with more and more demands to squeeze into your hours.  So how do you make your message stand out from the crowd?  Maybe it’s time to find something a bit different. (more…)

  • To outsource or not to outsource?

    When you own a business, it’s common to have your fingers in many pies. To be part of its every function and process. You do the bookkeeping. You’re in charge of sales. You pioneer the product development. But when your business starts to grow, you might find yourself a little… stretched. It might no longer be possible to take on every single job within your business. When you’ve built it from the ground up, it can be tough to let go. (more…)

  • How mobile navigation is changing - and how you can keep up

    2015 has been a huge year for mobile, and we’re sure that you don’t need us to tell you that mobile is one of the most important areas in which to concentrate your efforts going into 2016. 2014 was the year that browsing on mobile devices overtook that on desktop, and mobile continues to grow in popularity, as does its influence upon shaping our browsing habits. Those brands who still haven’t optimised their websites for mobile run a very real risk of being left behind. (more…)

  • 5 Bad Habits of Digital Marketers

    As marketers in the digital world, we’re always looking forward. What new platforms do we need to consider? What new technologies should we adopt? With some much noise and buzz going on in the industry, we rarely take the time to examine existing processes and values, and really evaluate these for effectiveness. However, in reality, it’s sometimes our ingrained habits that are hold us back more than lack of moving forward. (more…)

  • 5 ways to improve mobile conversion rates

    If you believed everything you read on the internet, you’d think that mobile phones are taking over the world. (more…)

  • Youtube pre-roll ads – are they worth it?

    In a digital world where video content continues to grow in popularity and importance, marketers have needed to find more and more ways to utilise video as part of their overall marketing strategy. Youtube ads have revealed themselves as an interesting way to get in on the act. (more…)

  • The 5 Critical SEO Mistakes SMEs are Making

    If you’re a start-up or small business, the big bad world of SEO can see impossible to conquer. There’s so much to know, and you’re terrified when anyone mentions “algorithm” or “penalties” – because you’ve got no idea if what you’re doing is right or wrong. (more…)

  • How to make the most of LinkedIn groups: three simple steps

    LinkedIn is the sensible, professional member of the social media marketing gang. You probably already know how great it is for networking and head hunting – but what about when it comes to actually sourcing and converting new leads for your business? This is where LinkedIn groups come in. Usually segmented by industry or job title, groups are essentially discussion forums for those with shared professional interests. Active promotion or sales techniques are generally discouraged. (more…)

  • An 8 step guide to creating viral content

    For most digital marketers, creating viral content is the equivalent to finding the Holy Grail. Creating a piece of branded content which is widely viewed and shared across the internet is a sure fire way to drive traffic, brand awareness and ultimately – conversion. (more…)

  • How has link building changed?

    As a marketer, you’ll know how quickly the world of SEO changes. What was relevant even this time last year is likely to have drastically changed by now. This is never more accurate than when considering how the act of link building for SEO purposes has changed over the years. (more…)

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